Growth in Australian Wellness Travel
The Global Wellness Institute survey on wellness travel and the results (find all the details here) are fascinating. The findings reveal a strong trend towards healthy and sustainable travel both in Australia and overseas by Australians. In today's blog post, we'll take a closer look at some of the key takeaways from this survey:
First on the list, according to the Global Wellness Institute's survey on the Australian wellness travel industry, a significant number of Australian travellers are seeking wellness experiences overseas. The survey found that, although the number of Australians taking wellness trips domestically has increased by 16% in the past five years, there is still a significant portion of the population who choose to travel abroad for their health and wellness experiences. This suggests that Australians are willing to go the extra mile to find the perfect wellness destination, regardless of location.
Second, the survey found that the majority of wellness travellers from Australia are looking for relaxation and rejuvenation, with 86% of respondents stating that they take wellness trips to reduce stress and improve their overall well-being. This shows that Australians are prioritising their mental and physical health.
Lastly, the average length of wellness trips taken by Australians overseas is 7.3 nights. This shows that Australian travelers are committed to taking extended trips specifically for their health and wellness. The longer length of these trips suggests that Australians are willing to invest time and money to prioritise their well-being.
“A wellness holiday is the holiday you need, when you want to come back refreshed and rejuvenated.”